At Fuwasou, we believe that comfort is more than a feeling: it is a way of life. Born in London and inspired by Japanese simplicity, our name translates to “fluffy” in Japanese, a reflection of the softness and warmth at the heart of everything we create.

We launched with one signature product: the Fuwasou Fluffy Gloves. Designed to keep you warm without compromising on style, they bring together thoughtful details like touchscreen tips on all ten fingers and a discreet safety string so your gloves are always together. Every pair is made to deliver cloud-like softness for life’s coldest days.

Though we begin with gloves, our vision goes beyond. Fuwasou is part of Fuwamofu Limited, a British company dedicated to building a collection of winter essentials that combine practicality, style, and comfort. Soon, you will discover cosy socks, beanies, and more, each designed with the same care, detail, and timeless aesthetic.

Our philosophy is simple: to make everyday life warmer, softer, and a little more joyful. Whether you are walking through the city, travelling abroad, or embracing a quiet moment outdoors, Fuwasou is here to keep you comfortable and connected.

Thank you for being part of our journey. This is only the beginning.